Trade Operations Platform
    AN FMCG DISTRIBUTOR'S TUESDAY

    You knowthisTuesday.

    We built Tawrida so it stops being your morning.

    06:32OPS · back office

    Last night's field orders synced. 4 missing buyer codes — held in review.

    07:48AR · finance

    Hagg Saber's account: 67 days overdue, EGP 48k. Sales rep wants to ship more today.

    08:35HASSAN · warehouse

    Inventory off by 180 sacks of 5kg sugar. Recounting aisle 3.

    09:20HAGG SABER · buyer · Mansoura

    Hagg, can we push this week's order to next week? Some issues.

    10:45NAFEZA · system

    ACID #M26-•••• rejected. CoO authentication missing. Reupload.

    11:54DAMIETTA CUSTOMS · customs

    Container clearance suspended. Inspection scheduled in 18 days.

    Scroll to resolve
    PATTERNS → PROMISES
    CH. 02 / 06

    Six shifts.

    From pattern to promise.

    That Tuesday isn't bad luck. The six fires aren't the problem — they're the smoke from six patterns that every distribution-plus-export business eventually develops. Each one compounds silently across days, branches, shipments, books — until it caps your growth.

    01
    Data01 / 06
    Today

    You're always running on yesterday's data.

    Voice notes. WhatsApp. Excel sent at month-end. By the time you have the picture, the picture has changed.

    Daily Report
    yesterday · 19:42
    Trucks dispatched23
    Orders delivered142
    Cash collectedEGP 218k
    Today · 11:18no data yet
    With Tawrida

    You see what's happening, while it's happening.

    Truck stops, you know. Stock counts finish, you know. Real-time, same picture for everyone.

    Live · today
    11:42:18
    Trucks dispatched28
    Orders delivered184
    Cash collectedEGP 347k
    updated 4s agosame picture for everyone
    02
    Phone02 / 06
    Today

    The bottleneck is you.

    Everything runs through your phone. Your hours stopped scaling years ago.

    WhatsApp · Boss
    47
    Driver Sayed11:42
    tank empty boss?
    Ahmed (Tanta)11:38
    buyer asking price...
    Mohamed (Alex)11:31
    rejected at gate, what now
    Sales group11:24
    +12 messages
    everything routes through you
    With Tawrida

    Growth stops going through your phone.

    New branch, new driver, new export line — they join a system, not your inbox.

    Routed automatically0 in your inbox
    Route Mansoura · 8 stops
    → Ahmed
    Buyer quote · Saber
    → Sales bot
    ACID file · CTN-2847
    → Export
    Cash collection · Tanta
    → Tarek
    no phone calls needed
    03
    Handoffs03 / 06
    Today

    Every handoff is a leak.

    Cash, stock, returns, expenses. Things go missing between honest people. You priced it in years ago.

    Delivery · ORD-1138no signature
    Sugar 5kg · 80 sacks
    78/80
    Oil 1L · 120 btls
    120/120
    Tea 250g · 60 boxes
    58/60
    Flour 1kg · 200 bags
    200/200
    Short −4 unitsno one logged
    With Tawrida

    Every handoff is recorded. Every handoff is accountable.

    Signed, timestamped, reconciled. Things stop going missing between honest people.

    Delivery · ORD-1138
    signed 09:18
    Sugar 5kg · 80 sacks
    80/80
    Oil 1L · 120 btls
    120/120
    Tea 250g · 60 boxes
    60/60
    Flour 1kg · 200 bags
    200/200
    Sayed → Hagg Mostafaphoto · GPS · time
    04
    Stack04 / 06
    Today

    Five systems and a WhatsApp group.

    Held together with 18 admins. Excels that don't match. Month-end takes 12 days.

    Yesterday's revenue · 5 sourcesnone match
    POS · Branch 1
    EGP 142k
    Excel · sales.xlsx
    EGP 156k
    ERP module
    EGP 139k
    Field app
    EGP 147k
    WhatsApp report
    EGP 151k
    Δ EGP 17k unexplained
    With Tawrida

    One system. Month-end in three days.

    One record of truth. The back office spends Monday selling, not reconciling.

    One number · four views
    Yesterday's revenue
    EGP 147,820
    Field
    Warehouse
    Books
    Export
    Δ EGP 0 · all reconciled
    05
    Cash05 / 06
    Today

    Profitable on paper. Cash-broke by the 15th.

    Credit extended without limit. Receivables aging quietly. You'd grow if you trusted the numbers.

    P&L · paper
    +EGP 320k
    profitable
    Bank · today
    EGP 8k
    day 15
    AR aging3 overdue
    Hagg Saber67d48k
    Med & Sons41d32k
    Rami Distr.28d21k
    Al-Nour73d29k
    With Tawrida

    Cash, credit, stock, payables — all on the same page.

    P&L matches the bank, finally. You grow because you can trust the numbers.

    P&L · today
    EGP 320k
    live
    Bank · today
    EGP 318k
    Δ 2k matched
    AR agingall current
    Hagg Saber12d48k
    Med & Sons8d32k
    Rami Distr.5d21k
    Al-Nour18d29k
    06
    Export06 / 06
    Today

    Every container is a small heart attack.

    ACID rejected at midnight. LC clears or it doesn't. Exports should be growth. Right now they're a tax.

    EXPORT · container CTN-284700:18 · Alex port
    ACID
    REJECTED
    LC
    PENDING
    FX
    −3.2%
    shipment held · call broker now
    With Tawrida

    Exports become a line. Not a heart attack.

    ACID before goods leave. LC milestones visible. FX flagged at quote time. Customs scheduled.

    EXPORT · container CTN-2847on schedule · 14:30
    Export pipeline · 4 of 6 cleared
    ACID
    CoO
    FX
    Sanctions
    LC
    Customs
    no heart attacks today

    Six patterns. Six promises. The system underneath them is one. We had to give it a name.

    A NEW CATEGORY
    CH. 03 / 06

    When everything runs on one system, a new category emerges.

    Trade Operations Platform.

    Because the categories you've been forced to choose from were built for someone else's reality.

    01
    Field
    02
    Warehouse
    03
    Books
    04
    Export
    Tawrida
    one operating system
    Orders
    Stock
    Trucks
    Settlements
    ACID/CoO
    FX/LC

    Four pillars. One spine. Everything you buy, store, move, sell, ship.

    Trade isn't four problems wearing four pieces of software. It's one operation. It deserves one operating system.

    THE SYSTEM, FROM THE INSIDE

    Four pillars. One system. Try it.

    Click a pillar, pick an activity, and play through the scenario. Every pillar has the full story behind it.

    tawrida.xyz/field/visits
    Live
    Field
    Visits, orders, and cash — captured in the moment.
    Visits today
    12/1867%
    Orders today
    14+18
    Cash collected
    47kEGP
    Trucks on road
    28/32live
    TODAY: 14 orders · EGP 47k
    done active next
    Today's route1/5 done
    Total distance142 km · 6h 20m
    Interactive simulation — book a demo to see your real data
    WHO IT'S FOR
    CH. 05 / 06

    For whom.

    Built for trade operators.

    If you've read this far and nodded six times, the page already knows you. Here's who we built it for, in plain terms.

    01 · The Owner

    The Trade Operator

    You own or run a business that buys, stores, moves, sells — and exports, or wants to. Distribution-plus-trade. Multiple branches, a fleet of trucks (or a few that feel like a fleet), warehouses you can walk, salespeople whose names you know, buyers who've trusted you for years. You built this over decades. You've been pitched software before. You've bought some. You've also gone back to Excel. What we know about you that other tools don't: you can't grow without your own hours — and your hours are gone.

    tawrida.xyz/operator
    Live

    Good morning, Mohamed

    Live · Tuesday, 08:42 · 8 branches reporting

    owner view

    Trucks on road

    28

    of 32

    Orders today

    184

    +18 vs yest.

    Cash collected

    EGP 847k

    live

    Containers

    3

    on schedule

    Needs your eyes
    3
    Hagg Saber — 67d overdue, EGP 48kneeds you
    CTN-2847 · ACID expires 14:30today
    Tanta route +18% vs last weektrend
    Today · all four pillars
    Field184 orders
    Warehouse+2.8k units
    BooksEGP 847k
    Export3 active
    Bank Δ matched
    02 · Sales Manager

    Your Sales Manager

    Lives in WhatsApp groups with twelve drivers and twenty salespeople. Answers the phone when a route runs late, a buyer's complaining, or a truck's stuck on the bridge. Knows the field better than anyone — and has the least visibility into it. They'll be the first to use Tawrida every day.

    tawrida.xyz/field/today
    Live

    Field · today

    12 drivers · 8 routes
    DriverStatusStopsETA
    Ahmed · Mansoura
    on route
    6/811:42
    Sayed · Tanta
    delivering
    4/712:18
    Mohamed · Alex
    loading
    0/913:00
    Tarek · Cairo
    on route
    5/611:55
    all GPS liveno WhatsApp needed
    03 · Export Manager

    Your Export Manager

    Lives in ACID rejections, LC amendments, container holds, Damietta-vs-Alexandria politics. The hardest pain in the company runs through them. They'll be the first to ask for Tawrida — and the first to feel relief from it.

    tawrida.xyz/export/pipeline
    Live

    Export pipeline

    3 active · 0 stuck
    CTN-2847→ Riyadh Distr.
    ETD Mar 18
    ACID
    LC
    3/4
    CTN-2846→ Jeddah Foods
    ETD Mar 15
    ACID
    LC
    4/4
    CTN-2845→ Dubai Whole.
    ETD Mar 22
    ACID
    LC
    2/4
    all docs filedno midnight rejections
    04 · Finance Lead

    Your Finance Lead

    Closes month-end in twelve days they wish were three. Reconciles cash and stock and credit, in spreadsheets that don't match. Knows down to the dollar where the leaks are — and can't prove it without two weeks of cross-referencing.

    tawrida.xyz/books/month-end
    Live

    March close · day 2 of 3

    on track
    P&L Mar
    EGP 3.21M
    Bank Δ
    matched
    AR aging matched to orders
    Bank deposits reconciled
    Driver settlements posted
    Returns adjusted
    Tax provisions calculatedtomorrow
    12 days → 3 daysno excel cross-ref

    If this is you — or it's the team behind you — we built Tawrida for you. Now here's why we built it at all.

    HERE'S HOW
    CH. 06 / 06

    Tell us about your business.

    We'll show you what we built. Walked through, in thirty minutes. No slides. You ask, we show.

    Every demo request lands in our inbox. We read each one personally.

    And now
    AND THE TUESDAY YOU CAME IN WITH —

    This is your Tuesday on Tawrida.

    Day view · Tawrida
    All clear
    AN FMCG DISTRIBUTOR'S TUESDAY
    Incidents
    0
    all resolved
    Avg resolve
    0m
    from alert
    Hours saved
    0h
    vs. manual
    Sleep
    safe tonight
    Incident timelineall reconciled
    06:32→ 06:34
    OPSback office

    Buyer codes auto-matched from history · 4 orders released

    07:48→ 07:50
    ARfinance

    Credit limit auto-flagged · order on hold · collection call scheduled

    08:35→ 08:38
    HASSANwarehouse

    Counted via app · batch B-220 reconciled · variance closed

    09:20→ 09:22
    HAGG SABERbuyer · Mansoura

    Order rescheduled · stock returned · route balanced

    10:45→ 10:48
    NAFEZAsystem

    ACID auto-corrected · CoO resubmitted · cleared at 11:12

    11:54→ 11:56
    DAMIETTA CUSTOMScustoms

    Inspection escalated · liaison engaged · cleared in 4 days

    Time left for the real work today~4h 28m

    Same Tuesday. Different system.